Digital Marketing Fundamentals (What is digital marketing)?
byHustle AcceptedPosted at
What is digital marketing?
Any online or even offline business needs marketing to get noticed and boost its sales.
The goal for today is not to make you a marketing expert but to know the fundamentals, which will make it appealing for you to learn more, and it will remind you that nothing is complicated, only needs some research.
Digital marketing has 5 major branches:
1)Social Media Marketing:
We all know what Social Media marketing is, but it isn't about just creating social media pages; it's about creating quality content, engaging with your audience, asking them questions, replying to their direct messages.
Your social media presence is more important than you think, get feedback from clients, create a strong bond with them so that they can shout you out and talk about you to their friends and family, deal with every client as if he's the most important one.
The word SEO stands for (Search Engine Optimization), which concerns the search engine.
For example, if you're selling mobiles and someone wrote: "where to buy mobiles."
SEO is responsible for getting you on top of results; how is this done?
The search engine's job is to find the most relevant result and expose it to the top of the list, but it has specific metrics:
Your website has to be user-friendly,mobile-friendly, responsive, and adaptive, you should have relevant keywords, and it has to have good traffic and something called backlinks.
Backlinks is basically links to your website provided in other websites,like other websites mentioning yours or linked to it,it has multiple ways to be applied and I highly recommend that you search about it.
SEM stands for (search engine monetization), same as search engine optimization, and it has the exact requirements, but it's paid.
Do you know when you search for something on Google for example, and you find the word "ad" written, that is SEM, this is done not just by paying money, but by bidding?
For example, if Adidas and Nike have all the requirements written above, and Adidas is willing to pay half a dollar for every click and Nike is willing to pay 75 cents for every click, then Nike will be above Adidas in the search engine.
Content marketing is about creating quality content to expose your business without selling.
It's either done by writing about yourself on websites specialized in articles, like, for example, if you're selling dog houses, you may write about how to take care of your dog. You may promote posts like this; you should create posts that people would engage with it.
5) E-mail Marketing:
E-mail marketing is about taking your audience's by making a form on your website where people write their e-mails to receive the newest from you, but don't sell so much, send stories, articles, tips, and you may sell once a month.
I highly recommend that you take the digital marketing fundamentals course from Google's digital garage, it's free and you also earn a recognizable certificate.