Its All About The Shortest Now
As you can apparently see, everything is turning to its shorter version now.
The demand for Instagram reels and tiktoks which I call "The new generation of video content" is going higher every day, and I bet that it will continue to get higher.
It seems like our regular video content won't be effective and efficient for this upcoming year 2021, and many changes will take place.
I used to think about it as a curse, that we need to change everything we've learned over the years, but I found it's an opportunity to spread even more than you ever imagined, and it has really some other great advantages.
Now people have no time to watch a 12min video of yours because they're following so many people, they have work, they have a family, and 12min during this era seems like a long period.
Also, I'd add that most people want to have a general idea and not necessarily study the topic, they need the least amount of information, in the shortest time period, in the most efficient way.
So I guess that if you didn't yet start doing Instagram reels, Tiktoks, or shorts, you should start right away.